26 April 2008, Barcelona, Spain - As the Formula One circus moves to Europe for the 2008 Spanish Grand Prix, Hilton Hotels are pleased to announce an extension of its long-term sponsorship agreement with Vodafone McLaren Mercedes, which will see the partnership continue for a further three years.

Since the inception of that partnership in 2005, Hilton has enjoyed increased from the partnership. The hotel giant will be to continuing to build commercial alliances; offer its customers new products and packages; and to keep the Hilton brand image fresh and appealing. In the past three years it has made significant gains against each one of those objectives and is thrilled to have the opportunity to further strengthen its association with the sport and with the team as the partnership continues in 2008 and beyond.

As testament to the success of the alliance over the past three years, Hilton's business to consumer relationship programme, Hilton Racing, has proved extremely successful in reaching a new generation of young and affluent International travelers, with its newly relaunched website www.hiltonracing.com enjoying a 300% increase in membership since the partnership with Vodafone McLaren Mercedes began.

Corporate revenue from a vast range of brands involved in Formula One also contiunes to significantly return on Hilton's investment as business is commited in both Grand Prix and Non-Grand Prix periods.

Hilton now has properties in 16 of the 18 Grand Prix race venues with over 3000 properties worldwide. 27 of these are Grand Prix located hotels, which support the 180-strong Vodafone McLaren Mercedes race team and drivers as they follow the Grand Prix calendar around the globe. In addition to developing this logistical level of support, Hilton will continue to be represented on the Vodafone McLaren Mercedes race cars with a branding position on the rear wing end plate.

Commenting, Mike Ashton, Senior Vice President Marketing, Hilton Hotels, said; "Since the agreement, we have seen Formula One and the Vodafone McLaren Mercedes Team go from strength to strength. We are excited to be aligned with this fresh, energetic and iconic brand as it continues to be an acknowledged leader in the Formula One field."

Ron Dennis, CEO and Chairman of the McLaren Group comments; "We are delighted that Hilton has chosen to continue its relationship with Vodafone McLaren Mercedes. As that relationship matures we look forward to driving business success together in 2008 and beyond. For the team staying in a Hilton Hotel is very much a home from home. As a brand their values of quality, passion and innovation are very much aligned to our own and we welcome the chance to strengthen our partnership further."

Notes to Editors

For media queries please contact Olivia Warne and Megan Whiteside in Hilton Hotels Brand Communications on: +44 207 856 8203 / olivia.warne@hilton.com / megan.whiteside@hilton.com

About Hilton Racing

Hilton Racing is a complimentary club for customers to join by visiting www.hiltonracing.com .

Member benefits are subject to terms and conditions and include:

Complimentary Hilton Racing card - also a Hilton HHonors loyalty programme card, with a possible fast track to Gold VIP status in just four stays ( * Four qualifying stays within 90 days of enrolment)

• Exclusive redemption offers against HHonors points on official merchandise
• Discounts on selected products from Vodafone McLaren Mercedes Partners 
• Season Long and monthly competitions with desirable prizes
• Exclusive Hilton Racing downloads - images, screen savers etc.
• 35% discount on yearly subscriptions to F1 Racing Magazine
• Hilton Racing communication through welcome letter, news, features, GP updates and monthly e-newsletters
• Exclusive access to the new Hilton Racing Members Paddock section, which includes F1 and travel features from some of the leading sports and travel writers
• Exclusive access to private Hilton Racing events

About Hilton Hotels Corporation

Hilton Hotels Corporation is the leading global hospitality company, with more than 3,000 hotels and 500,000 rooms in 76 countries and territories, including 100,000 team members worldwide.

Hilton Hotel Corporation owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton®, Conrad® Hotels and Resorts, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand VacationsT, Homewood Suites by Hilton® and The Waldorf=Astoria Collection®.

The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it one of the best known and most highly regarded hotel companies: be hospitable®. The philosophy is shared by all brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.

For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com .