HILTON OPENS FIRST HOTEL IN MALLORCA
Hilton Sa Torre Mallorca becomes sixth Spanish property
LONDON, MALLORCA & BEVERLY HILLS, Calif., June 12, 2008: Hilton Hotels Corporation (HHC) has today announced the opening of its first hotel in Mallorca with the launch of the Hilton Sa Torre Mallorca. The hotel, the sixth Hilton to open in Spain, will be operated under a long-term franchise agreement with owning company Dracplus S.L, part of the Drac Group, and Gestión T3 Hoteles SA, who will manage the property.
Welcoming the opening of the hotel, Wolfgang M. Neumann, President of Hilton Hotels Europe, said: "This unique property marks the latest step in our strategy to grow Hilton's Family of Hotels in Spain and Portugal to over 50 properties within the next five years. The debut of our first hotel in Mallorca comes in the same week as the opening of our Hilton Madrid Airport, indicating the progress we are making to achieve this target."
"Whilst Mallorca's tourism market is well established, there is significant demand within the upmarket segment for both leisure and MICE travel. With Spain's third largest airport, Mallorca is one of the most accessible and popular island destinations in the Mediterranean, attracting around 25 million visitors each year. We are confident that Hilton Sa Torre Mallorca's unique design and state-of-the-art facilities will help to position this property as one of the island's leading high end hotels for both leisure and business guests alike."
Neumann added: "We are also delighted to be working with the Drac Group and T3 Hotels and look forward to welcoming guests to experience Hilton's unique brand of hospitality."
Vicente Grande, President of the Drac Group and owner of the hotel, said: "Following the careful restoration of one of Mallorca's most historic properties, Hilton Sa Torre Mallorca is set to become the island's premier resort destination. With Hilton's global presence and reputation as one of the world's leading hotel brands, combined with Drac Group's significant experience in the local market, we are confident that this hotel will be a real success."
Built around an impressive 14th Century tower and 'finca', Hilton Sa Torre Mallorca has undergone a major restoration programme. Its new design has remained faithful to its traditional Mallorcan architecture, whilst combining a crisp and modern interior. Spread over 12 different buildings, the hotel's 90 spacious guest rooms, including 15 well appointed suites, showcase a contemporary look and feel and offer the very latest in-room technology, such as high speed internet access and flat screen LCD televisions. In the hotel's historic manor house building, a combination of antique furniture and clever interior design have been used to restore many of its rooms to their former glory.
Located near Maioris Golf Club, and only a short drive from some of Mallorca's best beaches, the hotel is the perfect choice for leisure and golf breaks. To cater for the leisure market Hilton Sa Torre Mallorca provides a wide range of state-of-the-art facilities to help guests relax and unwind. Situated amongst landscaped gardens, the extensive outdoor grounds feature two outdoor swimming pools- one of which is heated- a separate children's pool, two tennis courts and a full size football pitch. A fully equipped spa and fitness club offers a range of facilities, such as beauty treatment rooms, an indoor pool with water jets, a Hilton Fitness by Precor gym®, as well as a 'hydrotherapy circuit' featuring steam room, sauna, aquadom, ice fountain and sensation shower.
Using fresh, local produce and ingredients the Hilton Sa Torre Mallorca's Arixiduc and Santacilia restaurants serve up the very best in regional, Mediterranean and international cuisine. The stylish Sa Clastra bar provides the perfect retreat to relax and sample a wide range of refreshments, from sparkling wines* to tea and coffee served with the island's traditional sweet specialities.
Meanwhile, for the conference and incentive market the Sa Torre Conference Centre offers two separate ballrooms, catering for up to up to 250 people, two private boardrooms and ten fully equipped Hilton meeting rooms. These facilities are complimented by high speed WiFi internet access and complimentary parking. The hotel also features a 19th Century neo gothic chapel set in beautiful gardens, making it ideal for civil weddings and receptions, whilst a restored windmill provides a unique backdrop for gala lunches and dinner functions.
Hilton Sa Torre Mallorca enjoys a secluded position in the south of the island, yet is within easy access of historic Palma and only 22 kilometres from the island's international airport.
Ton Lodder, CEO of T3 Hotels, commented "Having successfully launched Hilton Buenavista Toledo last year we are very much looking forward to building upon our partnership with Hilton to establish this new property as one of the best hotels on the island".
Last year Hilton added two new hotels on the Spanish mainland, Hilton Valencia and Hilton Buenavista Toledo, as well as opening their first property on the Algarve. Today's opening also marks the second Spanish debut in June, with the opening of Hilton Madrid Airport earlier this month.
Hilton has named the Iberian Peninsula as one of its key development regions, joining Russia, the UK & Ireland, Italy, Germany, Turkey and Poland as core strategic areas for the introduction of the Hilton Family of hotels in Europe. Today's news reflects the dynamic growth across Spain and Portugal, with contracts signed to open two further new properties in Quinta Do Lago and Lisbon. Over the next 5 years, the company anticipates it will introduce more than 50 Hilton Family hotels across the Iberian Peninsula.
In addition to the two new Spanish properties, HHC expects to introduce a further ten new hotels across continental Europe in 2008, in addition to a 're-launch' of the renowned Rome Cavalieri hotel, which is expected to re-open its doors under The Waldorf=Astoria Collection banner this spring.
Prices for a one night stay at Hilton Sa Torre Mallorca start from EUR 200 per room per night. For additional information call +34 871 963 700, email res.satorremallorca@hilton.com or visit www.satorre-mallorca.hilton.com
*Service of alcohol is subject to local laws.
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Notes to Editors
About Hilton Hotels & Resorts
With more than 500 hotels and resorts on six continents, Hilton continues to be an innovative leader in the full-service hospitality segment and one of the most recognized global names in the industry. Hilton's belief that Travel Should Take You Places® celebrates a commitment to the guest experience and to the idea that travel can and should be transformative. Hilton's variety of services, amenities and programs are designed to give guests more choice and control over their stays so they can be at their best, 24/7 whether they travel for business or leisure. Each unique Hilton hotel and resort was designed to reflect the sense of place of its location; each team member chosen to reflect the local culture and community. Start your journey at www.hilton.com.
About Hilton Hotels Corporation
Hilton Hotels Corporation is a leading global hospitality company, with more than 3,000 hotels and 500,000 rooms in more than 74 countries, including 135,000 team members worldwide. The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hiltonâ, Conradâ Hotels & Resorts, Doubletreeâ, Embassy Suites Hotelsâ, Hampton Innâ, Hampton Inn & Suitesâ, Hilton Garden Innâ, Hilton Grand Vacationsâ, Homewood Suites by Hiltonâ and The Waldorf=Astoria Collectionâ.
The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable®. The philosophy is shared by all nine brands in the Hilton Family of Hotels, and is the inspiration for its overarching message of kindness and generosity.
For more information about our company, please visit www.hiltonworldwide.com, and to learn more about our be hospitable philosophy, please visit www.behospitable.com
About GRUPO DRAC
Grupo Drac, a corporate group with headquarters in the Balearic Islands, is a leader in the real estate field, with a marked vocation for heritage properties managed according to client-focused, quality-based criteria. Alongside its focus on sustainable development, the group is also committed to sponsoring a wide array of cultural and sport events in the Balearics.
The group's primary business lines are heritage projects (land management and real estate projects), real estate development (residential projects), hotels (differentiated boutique projects) and new investments (projects with value added). DRAC's president, Vicente Grande, who founded the firm in 1993, affirms that 'our organisation is convinced that our team's unparalleled professional track record is a unique guarantee for ensuring that our clients' needs and society's demands are catered to at all times.'
Drac is strongly identified with sport in the Balearic Islands, thanks to its sponsorship of children's teams as well as amateur and professional basketball, cycling and football, among other sports. In 2003, Vicente Grande created Fundación Cabana as a way to promote culture in the world of arts and letters. Its mission is to serve as a promotional platform to help unpublished Catalan and Spanish writers all over the world gain recognition through the Internet portals www.yoescribo.com and www.joescric.com.
About Gestión T3 S.A.
Gestión T3 Hoteles S.A. boasts a team of professionals with a long, successful track record in the hotel sector. The firm currently manages five hotels in Mallorca, Madrid, Salamanca, Toledo and Bocairente, two of which are Hilton franchises: the Hilton Sa Torre Mallorca, owned by Grupo Drac, and the Hilton Buenavista Toledo, owned by Grupo Vistahermosa.
Gestión T3 Hoteles has reached a franchising agreement with Hilton for the use of the brand in a number of its five-star hotels. Hotels in other categories are handled under other brands, selected according to each establishment's particular situation and the positioning that best suits it.
Media Enquiries:
Hilton Family of Hotels (Europe)
Nicola McShane Iain Wearmouth
Director of Communications Europe Communications Manager Europe
Tel: +44 (0)207 856 8077 Tel: +44 (0)207 856 8547
Email: nicola.mcshane@hilton.com Email: iain.wearmouth@hilton.com
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